Why the Academy exists
The creative vision deserves the structure behind it.
Fashion founders can know exactly what they want to create and still need a way to navigate development, sourcing, costing and margins, production, and the systems that support a launch or the next stage of growth. Fashion Founders Academy turns real industry practice into education founders can apply to their own businesses.
Lauren Jones · Founder
From inside the industry to the founder’s side of the table.
Lauren spent more than 20 years working inside global fashion brands in fashion design and product development. She later founded Elle & Reid Consulting, bringing that experience to founder-led businesses.
Her perspective comes from the actual sequence of work: define the customer and assortment, develop product, choose vendors, understand costs, refine samples, and plan production. Creative direction and operational decisions have to work together.
She created Fashion Founders Academy to make that working knowledge accessible to founders preparing their first launch, developing a new category, or bringing better structure to a growing brand.
What we teach
Better decisions, across the whole product journey.
Product strategy, development, sourcing, costing and pricing, sampling, production planning, launch, and the operating systems a growing fashion business needs.
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Practical fashion founder education, program and event announcements, and new resources from Fashion Founders Academy.
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