Self-paced course · planned at $497 · lifetime access
Stop Guessing. Build Your Product the Way the Industry Does.
When the next product decision affects costing, vendors, and production, guessing gets expensive. LaunchPad walks you through the process brands use, from product plan to production, so you can apply it to your own line, on your own schedule.
You might be here
You'd rather learn it and do it yourself.
LaunchPad is for founders who want the full process, and the independence to work through it at their own pace.
01 / Pre-launch
You know what you want to make, but not the steps between the sketch and a sellable product.
02 / Launched
You got product out the door, but the process was messy and you don't want to repeat it.
03 / Growing
You need a repeatable development process your team can follow for every new collection.
What changes
Fewer expensive surprises.
Examples of the kinds of decisions the course helps you make with more confidence.
BeforeYou send a vague idea to a factory and hope.
AfterYou brief vendors with a clear product plan and know what to ask.
BeforeYou price by gut feel.
AfterYou build costing and margin into product decisions before sampling.
BeforeYou find out about delays after they happen.
AfterYou map quantities, timelines, and risks before production.
What we work through
The connected decisions.
Product strategy, development, sourcing, costing, sampling, and production planning. Each step affects the next, so the course covers them in order.
- Brand, customer, and product plan
- Design and development process
- Sourcing and working with vendors
- Costing, pricing, and margins
- Sampling and fit approval
- Production planning
What's included
Six recorded modules. Your schedule.
Work through the recorded lessons on your own time and return to the course whenever you need to revisit a decision. There is no cohort date and no live feedback.
- Six recorded modules with video lessons
- A connected framework from product plan through production
- Independent application to your own line
- Lifetime access
Who it's for
Is this the right fit?
A good fit if
- You like to learn and apply things on your own
- You want a repeatable process for every collection
- You're pre-launch, already selling, or growing
Not the right fit if
- You want live feedback on your work (see Fashion Founders Studio)
- You need a diagnosis of what's broken first (see the Readiness Lab)
- You expect the course to do the work for you
Who's teaching
Lauren Jones
Lauren spent more than 20 years in fashion design and product development inside global brands, including adidas, Reebok, Fabletics, and Legends, then founded Elle & Reid Consulting.
LaunchPad teaches the development process she used inside those brands, adapted for independent founders who don't have a full product team.
Brand names describe Lauren's past roles and do not imply endorsement.
Questions
Before you buy.
Self-paced · planned at $497 · lifetime access
Be first in line when LaunchPad opens.
The course isn't open for enrollment yet. Join the waitlist and we'll email you as soon as it opens, planned at $497 with lifetime access.
Want live feedback while you work? Fashion Founders Studio includes this course.
Explore Fashion Founders Studio