Free live webinar · Registration open · 6:00-7:00 PM PT / 9:00-10:00 PM ET
Fashion Brand Blueprint Masterclass
Fashion brands aren't built on creative vision alone. Get an industry-grounded introduction to the product, costing, sourcing, and production decisions that turn a strong idea into a workable business plan.
Who it's for
Your stage changes the questions. Not the need for a plan.
Whether you're building a first collection or tightening the process behind a growing brand, this session starts with the decisions founders actually face.
01 / Preparing to launch
You have a vision, but need to see the decisions between an idea and a product ready to make.
02 / Already selling
Your product is out in the world, but sourcing, pricing, or the next collection needs a clearer plan.
03 / Growing
Sales are moving, but the development and operating process behind them needs to catch up.
What you'll understand
See the whole product journey before deciding your next move.
This is an introduction to the framework, not a finished business plan or individualized review.
- How customer and assortment decisions shape the product plan
- Where sourcing, samples, fit, and vendor conversations enter the process
- Why costing and margins need attention before production commitments
- How production timing and operating systems affect a launch or next season
The difference
Not another generic startup checklist.
Fashion product has its own sequence: materials, makers, sample approvals, landed cost, lead times, and handoffs. This Masterclass introduces the connected decisions so you can see which questions to ask of your own brand.
Who's teaching
Lauren Jones
Lauren spent more than 20 years in fashion design and product development inside global brands, including adidas, Reebok, Fabletics, and Legends, then founded Elle & Reid Consulting.
Lauren brings the perspective of someone who has worked through product development from inside the industry, not just talked about starting a business from the outside.
Brand names describe Lauren's past roles and do not imply endorsement.
Before you join
Good questions to ask.
Registration is open
Choose your free live session.
Each 60-minute Masterclass runs from 6:00-7:00 PM PT / 9:00-10:00 PM ET. Select the Wednesday that works for you.
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If you're ready to explore hands-on support now, the Readiness Lab, LaunchPad, and Fashion Founders Studio each have a direct path. The Masterclass is not a prerequisite.
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